Advertising & Branding
Mobile is the fastest growing medium the world has ever seen. With this growth comes huge disruption... and massive opportunity. GalaxyCM exists to make sense of mobile. We solve business problems - increasing sales, developing customer engagement, and enhancing productivity - through brilliant mobile strategy, innovation, and technology.
Advertising in XXI century
Digital, advertising, or social isn't enough anymore. Some people would have you believe that advertising is dead. Some claim that digital is old hat (check out the multiple blog posts on our "post-digital world"). Even the Digirati are heralding the new online king, Social Media the First. But there's something wrong here. This is all channel-based thinking. Thinking that suggests one media must rule them all.
The Real Story
Advertising isn't dead. It's thriving. And evolving. We're watching more TV than ever before but in new and interesting ways, and on new and interesting devices. The traditional 'spot' is morphing into short-film, often released as excerpts or episodes, to encourage sharing and get people clamouring for more. Outdoor has evolved to become interactive, and even press can now take the form of video. Digital isn't dead. It's thriving. And evolving. Social might still be in its infancy, but it's maturing each day. Some brands have already gone a long way to weave social media into their activities; others are still experimenting. But, with each new technology and experience that arrives, comes new and exciting ways to realise the potential of connecting brands, consumers and communities.
In those days, what integrated really meant was augmented advertising. An ad campaign that had a matching microsite and a few half-hearted banner ads featuring the main campaign image and a gratuitous "click here". As long as everything carried the same strapline it ticked the box called integrated!